Three events. One destination.
Bringing the amusement, gaming and competitive socialising industries together under one roof.
EAG360 is London’s annual meeting place for the pay-to-play amusements, coin-operated gaming and visitor attractions industries. More than 6,000 industry professionals come together to discover new products, explore emerging trends, build connections and experience the latest gaming and leisure equipment first-hand.
At the heart of EAG360 is Amuse Expo , the new name for EAG. It is joined by CompSocUK , formerly the Social Immersive Entertainment Expo, and London Gaming Show , formerly the London Casino & Gaming Show.
Organised by Bacta, the UK trade association for the amusement and high-street gaming sector, EAG360 provides three days of business, networking, education and innovation for professionals from across the UK and Europe.
Registration IS NOW OPEN
BECOME AN EXHIBITOR OR SPONSOR
Join the UK's leading amusement and gaming event in 2027 and connect with 6,000 delegates representing 2,043 businesses across the out-of-home entertainment industry.
The UK's most recognised platform for reaching the people shaping the out-of-home entertainment industry.
As an exhibitor or sponsor, you'll have direct access to decision-makers across arcades, family entertainment centres, theme parks, and more — creating powerful opportunities to build relationships, spark collaboration, and drive commercial growth.
CONFIRMED EXHIBITORS
GET INVOLVED
With a history spanning over 70 years, EAG, now Amuse Expo, is the perfect place to showcase the latest products and services your business has to offer to the visitor attractions, entertainment, gaming and leisure industries.
Brought to you by Bacta, the trade body representing the interests of Britain’s amusements and high street gaming manufacturers and operators, EAG is a great opportunity to keep up to date with all that’s new in the sector.
EAG is proud to work with a global network of leading leisure, entertainment and gaming media. Join them or learn more about them.
‘EAG surpassed our expectations’
‘EAG was well attended and very successful in terms of new business. The sales team were run off their feet – even on the last day.’
‘We didn’t stop for the duration of the show – we couldn’t have wished for a better start to the year. The mood was very upbeat.’
“EAG is the first show of the year and one of the most important”
“I’ve always placed huge importance on the connections and the conversations that take place at live events and EAG is the biggest and most influential UK exhibition for our industry.”
“The Pub Summit is a highlight of EAG. It’s an unparalleled opportunity to have meaningful face-to-face conversations with key decision-makers and industry leaders. The Summit fosters a united effort to shape the future of the on-trade industry.”
‘EAG offers a unique chance for the team to see the latest innovations first-hand and gain deeper insights into how the industry is evolving. By exposing our team to these experiences we’re equipping them with the tools and knowledge they need to bring fresh ideas and solutions back to our customers.”
“As the first industry expo of the year EAG sets the tone for what’s to come.”
“A strong and vibrant EAG is important to Bacta on many different levels. Without EAG our effectiveness as a progressive and dynamic trade association promoting and protecting the business interests of our members would be diminished.”
“EAG has led to some of the best business relationships and successful partnerships which wouldn’t necessarily have transpired without the show.”
“This is a period of exciting growth for EAG with the addition of the Social Immersive Entertainment Expo and the London Casino &Gaming Show which will elevate what is already a standout event in the Better Change calendar.”
“It was an excellent show for Blueprint and the team. We started EAG in the best possible way securing a three figure machine order from Buzz Bingo which set the mood for the rest of the three days.”