Registration opens for EAG360 as London prepares to host the ‘smile economy’

Registration for the 2027 edition of EAG360 has opened at www.eag360show.com with operators invited to join the only business event to provide access to the latest game-changing products, trends and thinking delivered by the pre-eminent exhibitors drawn from across the amusements, competitive socialising and gaming sectors. 

The ‘under one roof’ proposition represents an invaluable opportunity for operators to start the year in the best possible way as EAG360 Chairman Nick Harding explained: “This is the defining annual showcase for the industry. “It’s a chance for operators to meet and to experience the latest and greatest equipment and for the wider retail leisure sector to explore ways that our products can fit into their business. “EAG360 is a tangible representation of a modern and responsible business run by dedicated professionals who care deeply about the industry and its place in ‘The Smile Economy’.” He added: “In terms of specifics, EAG360 is the event where exhibitors launch their latest income-generating innovations across every genre, the event which operators use to identify the latest trends and where the industry meets to network and plan for the future. “Our central message to the market is that If you are a land-based operator, or involved with Amusements, CompSoc, or Gaming then you simply must be in London in January.”

Looking ahead to January Harding added: “Leading exhibitions such as EAG360 are constantly evolving in order to meet the demands of what are fast-moving and dynamic sectors. As a consequence, the team led by director Nikki Lazenby has been focussed on building the overall show experience developing new ideas for creating additional buzz and engagement for all EAG360 attendees. “The layout has been finessed with the introduction of a ‘village’ for smaller exhibitors and the development of a joined-up programme of business-building seminars including some special events for single exhibitors all of which are being run and curated by the team at Gamechangers. “The combination of stand-out exhibitors and stand-out content will help build on EAG360’s UK and international profile which in 2026 featured industry professionals from a total of 53 nations.“Excluding the UK, the top ten represented nations comprised Ireland (82 visitors), followed by Germany (40), Netherlands (36), Italy (35), Belgium (34), Sweden (33), France (29), Poland (24), Spain (23) and the United States (23). “Constituting what was arguably the most business-centric audience in the show’s history a highly impressive 86 percent of attendees were decision makers within their business which reflects EAG360’s status as a buying show.”

The 2027 edition of EAG360, comprising Amuse Expo, CompSoc UK, and London Gaming Show will be held across 12-14 January at Excel London.

For free admission and access to three days of business, networking, education and innovation register now!